It’s pilot season and I need an agent! That’s probably what most of you who’ve run the “how to get an agent” search are saying. I have a few tips I’ve learned along the way:
1. You don’t need an agent but it sure does help to have one, especially when you want to book substantial work
2. Knowing Casting Directors is sometimes more important than having an agent.
3. An agent will never work harder for you than you are willing to work for yourself
1. Getting and Agent:
If you’re in Hollywood searching for an agent, there are a number of ways to submit. You can start by creating online profiles at audition websites such as: www.lacasting.com, www.nowcasting.com, www.actorsaccess.com . These sites are really the three main sites used by casting directors/producers to post auditions. An agent will sometimes post “now seeking” new talent request. All of these sites require you pay a monthly fee. You can also submit yourself directly to projects sometimes, which helps you keep working. It also shows your agent that you’re hungry and they’ll work harder for you if you’re out booking work on your own.
You can also pick up “THE AGENCIES” book at the Samuel French Store (there are two in LA; in Sherman Oaks and in Hollywood). This book is updated monthly and gives you a list of all the agencies and who is seeking specific types of talent. Submit to those that are seeking your type. Otherwise your photos/resumes may end up in the trash. If there is an agency that you really want to be with but they are not seeking your type. Put them on your follow-up list and call once a month to see if anything changes.
Getting a commercial agent is the easiest agent to get. Start there, if you have nothing. Some Agencies, like Daniel Hoff Agency, host open auditions but you must have a referral from someone who is signed with their agency.
Focus on agents that will get you work in areas that you are very strong. I am a dancer as well as an actress and I’m searching for a new agent. So I am focusing on agencies like DDO, MSA, Clear Talent which are all great agencies for dancers. DDO is strong for stage,choreographer, variety. MSA is strong for choreographers. Clear Talent is strong for Commercial Hip Hop/Tours.
You can submit to more than one type of agent in LA: Dance Agent, Commercial Agent, Theatrical Agent, Voice Over Agent (there are a lot of agencies in this town!!) If an agent really likes you they will sometimes try to get an exclusive contract with you–handling all portions of your career. If you trust the agency and feel they will work for you–go for it. Otherwise, let each agent handle their specialty
2. Knowing the Casting Directors is sometimes more important than your agent
Casting Directors are really your key to the producers to the show. The producers trust the casting directors to cast the right people for their projects. If a casting director really likes you, They will be requesting your agent to send you in before your agent even submits you. If you don’t have an agent the Casting Director will send you to their favorite agency, get you signed and get you working. How do you get to know the Casting Directors?? You can get the “The Casting Directors” book for Samuel French as well and begin to research TV/FILM that you can see yourself in the role. Reach out to those CD’s as you are the types they are casting. You can also go to www.imdb.com and search movies/tv shows and look up the casting director. IMDB will show you current projects they are casting aswell. I say pick 3-5 CD’s to have constant contact with. This way you build a relationship with them. You can send your Headshot and reel and when you have a new update or new pictures or a holiday comes around, send them something to keep you fresh in their mind. (be careful with calling or stopping in–its annoying when thousands of actors do this..they can’t get their jobs done!) A great way to get to know the CD is to attend their workshops. They host them to help actors understand how casting works, doing cold reads, etc. This can be very pricey but its a worthwhile investment. Why? You are basically auditioning for the CD in a non-competitive environment. They can get to know you more personally and this is always helpful..because you call on people you have personal relationships with much quicker than an unknown Head shot.
3. Your Agent will never work harder for you than you are willing to work for yourself
So many actors think that once they get their agent all they have to do is wait…… The agent will be calling anytime soon to book them for an audition. So they wait…and wait..and wait…and then say “my agent’s not working for me”. No, You are not working for you!!! People who get noticed are people who are our making things happen for themselves. Taking classes, self-submitting for auditions, creating their own shows, networking. An agent feels confident when they can say, “Oh my talent is working right now–get em before he starts his next project.” As we become more technologically savvy, agents are becoming less vital in getting your foot in the door. You can submit directly to Casting most times, which takes out the middle man. An agent sure does help but YOU have to do the work, its your career!
whew!! There’s a lot more to say but I’ll save it for another post. I hope this helps you get the agent you’re looking for. See you in the movies!!
-Ash